The genius that makes the difference

A true passion for work plus ethics and tradition in the true sense of the words multiplied by eighty seven years of production are the founding elements of this business model that has recently chosen a new identification symbol to represent a company permeated with industriousness, talent and reliability since its origins: a white woodpecker against a red background.
Its story started in 1923 in the first workshop of chairs of the founder Antonio; he was followed by Romeo who moved the business to a large open space unaware that in the decades that would follow that space would be completely filled by the growing size of the “capannone” (industrial warehouse), a word which in the area of Manzano is synonymous with a developing business.
In the chair triangle area, women caned chairs in their courtyards while cooking polenta and looking after their children who learned the art and culture of making while playing; the men worked in the joiner’s shop and school children learned geography by carefully writing the labels for the chairs to be shipped. This world changed rapidly in the Sixties with the advent of mechanisation; silos for the collection of shavings made their appearance and other companies that manufactured machines for the chair making industry or single components started to develop around the chair manufacturing companies. Tradition was followed by innovation and interpretation of the future with the production of chairs, tables, furniture for living spaces and furniture accessories; the role players of this part of the story are the brothers Walter and Alessandro Calligaris which have been working in the company since 1962. Their first important decision was the purchase of one of the first chair caning machines that finished a seat in one minute. Another important decision among the many ones taken was made “later in the Eighties, when the passion for “made in Italy” products exploded”: not to supply only wholesalers but to create a relationship with end users through an actual sales network; not merely an increase in independence through an in-company project and design office and a team focused on the brand and on sales, but also an international dimension and a widespread diffusion of the brand. The visit to the factories and the showroom in Manzano offers the opportunity to discover the philosophy and passion behind the development of the products and modern design lines displayed among enlarged official documents showing the origins of the company; an idea of Alessandro Calligaris, the president of the company.

VISIT:
The visit lasts 2 hours

Welcome

• Presentation of company history
• The changes in society and in the company
• The courage of an entrepreneur: experiences and comments of the President
• The sales power
• Brand and image development
• Internal showroom

Coffee break
Souvenir gadget



HOW TO REACH US (16 km from the city center)
Viale Trieste, 12 - 33044 - Manzano (UD)

Arrivando da Udine Uscire da Udine, Piazza I° Maggio, seguendo le indicazioni SS56 per Trieste. Percorrendo Piazza Patriarcato, Viale Ungheria e, alla rotonda di Piazzale D’Annunzio (2° uscita), prendendo il cavalcavia Santi Ermacora e Fortunato si imbocca Viale Palmanova. Proseguire sulla SS56 attaversando Lovaria e Buttrio, non entrare in Manzano paese ma proseguire per Viale Trieste n. 12 (sulla destra). Arrivando dall’autostrada A23 Uscire al casello autostradale di udine Sud e prendere la prima uscita verso Gorizia/Manzano/Buttrio/ZIU ZAU. Proseguire sulla SS56 attaversando Lovaria e Buttrio, non entrare in Manzano paese ma proseguire per Viale Trieste n. 12 (sulla destra).

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The architecture of living

When arriving in the heart of Friuli, where the land gently rolls into low and rounded mountains which are not yet the Alps, it is possible to see from a distance the Osoppo industrial area which comprises many famous large factories including Fantoni. The corporate colours identify the different buildings that form the extensive complex with rational and monumental aesthetics. Its layout was designed in the Sixties by the architect Gino Valli with a view to sustainable development: inspired by the “feng shui” concept, the architect created a space where plants and concrete, industrial spaces and family atmosphere coexists in harmony; this example of industrial architecture correctly interprets the spirit of Fantoni, leader in the production of mdf and chipboard panels and office furniture. Fantoni was established in 1882 and has been a protagonist of the culture, technological innovation, architecture and design of the 20th century. Fantoni products have been the protagonists of the evolution of work spaces which over the years have gone from being a-technological and a-functional to featuring a synthesis of technology, nature and well-being in modern times; these changes have been part of the progressive, at times traumatic, evolution of society and the economy. In 1968 the revolutionary German designer Herber Ohl and Gino Valle from Friuli tackled the problem of going beyond the concept of office as a mere hierarchical structure and developed an open system, which was functional and could be transformed: the Multipli Series, which, not by chance, is part of the permanent collection at the Moma in New York. Images in the Fantoni showroom illustrate the history of the company and run through the past decades revealing details of a change whose effects are now part of the life of current generations. The goals of the past are the driving force of the objectives of tomorrow, even unknown ones, pursued by the Fantoni research centre. The continuous elaboration of ideas has the same unstoppable rhythm as the continuous cycle machines that transform selected wood chips into mdf panels. The visitors are taken along the entire production chain which is self-sufficient also in terms of energy; from the large raw material storage area, where it is possible to come across Cav. Giovanni Fantoni in his car while visiting the company, to the “capanna” (warehouse) and the control room with a real time view “into” the enormous boiler, to the different production phases of the wide range of mdf applications patented by Fantoni.

VISIT:
The visit lasts 2 hours

Welcome

Visit to the Fantoni campus designed by Gino Valle

Wood as primary and secondary raw material
In the heart of production and control:
human resources and technologies
Visit to the Fantoni Research Centre and showroom
Natural Office multi-sensory experience: acoustic tunnel and microclimate through thermal radiation

Coffee break
Souvenir gadget



HOW TO REACH US (25 km from the city center)
Zona Industriale Rivoli - Viale Europa Unita - 33010 Osoppo, Udine, Italia

Arrivando da Udine Uscire da Udine, Piazza I° Maggio, seguendo le indicazioni SP49 in direzione Nord. Attaversare Feletto Umberto, Pagnacco, Colloredo di Montealbano e all’altezza di Buia girare a destra per Rivoli arrivando sulla SS463. Girare a destra in Via delle Ferriere che porta direttamente in Via Rivoli; girare a destra in Viale Europa Unita ed arrivo. Arrivando dall’autostrada A23 Uscire al casello autostradale di Gemona/Osoppo e prendere la direzione Buisa/San Daniele. Proseguire sulla SP49 in direzione di San Daniele, girare a destra in Via delle Ferriere sulla SS463 che porta direttamente in Via Rivoli; girare a desta in Viale Europa Unita ed arrivo.

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Shapes and colours for tomorrow’s living

Many terms and definitions are used to describe Moroso products, a wide and varied range which is the result of collaborations with architects and designers from all over the world: from the most qualified and famous ones to young talents; they come to this family run company because it has the capacity to listen, interact and interpret even the most daring project.

In order to become part of the creative process of another person it is necessary to have distinguishing qualities such as the respect for the ideas of others and at the same time the vision of how one’s own creativity, manual skills, craftsmanship know-how and handling of the most varied materials can be used to create something that does not exist but which the businessman’s instinct says will be successful... and will sell. The company was founded in 1952 with the reproduction of antique furniture and later acquired important orders to furnish ships. The arrival of the new generation marked a turning point in the project and design research field. The company, which was born in the years in which Italian design was making a name for itself, has worked with great names but this has never stifled the innate drive to search everywhere for new ideas, to create a revolutionary world of shapes and colours that can be lived as a whole or in terms of single components depending on how much of ourselves each one of us wants to portray through objects.

As a brand advertised in fashion and interior design magazines, it is usually associated with the extravagant personality of famous designers; it is therefore not easy to imagine the persons behind this company in Friuli and its production chain. Roberto Moroso has the concreteness and spontaneity to balance the creative talent of his sister, in a winning alliance which has created a brand with a strong identity which has achieved great success in international markets.

Moroso designs and manufactures sofas, armchairs and complements using industrialised processes combined with craftsman finishes and attention to the details which are an important part of the products of the Moroso collections. Moroso has always been committed to the environment and has been the first company in Italy to be awarded environmental quality certifications.

VISIT:
The visit lasts 2 hours

Welcome

Presentation of company history
Italian design according to Moroso
The history of upholstered products

At the source of creation:

• research and the journey
• creativity at the service of the company the company at the service of an idea

Visit to the production departments

People and objects in the living space

Respect for the environment in the company and in the consumer’s life

Building a brand and using communication means

Visit to the showroom

Coffee break
Souvenir gadget



HOW TO REACH US (5 km from the city center)
Via Nazionale, 60 - 3310 Cavalicco (Udine)

Arrivando da Udine Uscire da Udine, Piazza I° Maggio, seguendo le indicazioni SP49 in direzione Nord e percorrendo Viale della Vittoria, Piazzale Osoppo, Viale Volontari della Libertà. Alla rotonda Piazza medagli d’oro prendere la 3° uscita su Viale Tricesimo. Attraversare Feletto Umberto, in direzione di Cavalicco e prendere la SP4 Via Nazionale ed arrivo. Arrivando dall’autostrada A23 Uscire al casello autostradale di Udine Nord e seguire la direzione SS13 Tolmezzo/Tricesimo/Tavagnacco. Proseguire per Feletto Umberto, superare le due rotonde in direzione di Cavalicco e prendere la SP4 Via Nazionale ed arrivo.

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Quality in life and for life

The identity of Snaidero, one of the leading brands in the production of modular kitchens and leading Italian group in Europe, is strongly connected to its founder, Rino Snaidero, a farsighted and enlightened entrepreneur who inaugurated his first furniture production workshop in Majano in 1946.

His first intuition was to stop producing on order and to anticipate market demand; his second great intuition was to produce kitchens, as in Italy, unlike America, there was no mass production of kitchens after the Second World War. The company went on to grasp the opportunity offered by the great rebirth of Italian genius and style to create anonymous yet aesthetically beautiful models which led, in the Sixties, to the first collaborations with some of the major Italian designers: Mangiarotti, Gae Aulenti, Offredi and Pininfarina and many more.

The exhilarating growth of the company was suddenly stopped by an event which could not be foreseen in business terms: on 6 May 1976 a strong earthquake hit Friuli which was just getting back on its feet after being impoverished by two wars and mass emigration.

As is typical of the people of Friuli, Snaidero, with a great sense of responsibility, together with its workers reorganised the company and immediately started producing again.

The Seventies and Eighties saw the development and drive towards internationalisation with the opening of offices and sales branches abroad.

In the Nineties the position of Managing Director was handed over to Edi Snaidero and the Snaidero Group was created and consolidated through a series of acquisitions in European markets of reference.

Thanks to the careful management of its industrial vocation and to historical collaborations with the greatest Made in Italy designers, Snaidero has demonstrated over the years the genuine values of national design, a synthesis of shape and functionality, harmony and good taste.

The establishment in 2006 of the Rino Snaidero Scientific Foundation, named after the founder of the group, strengthened and underlined the mission to continuously generate ideas and positive values to improve the quality of life in the home.

VISIT:
The visit lasts 2 hours

Welcome

Company presentation
The kitchen as a place of living and evolution of custom
Designing a kitchen with personality that appeals to many people
Visit to the factory
Wood, trends and latest materials
Which kitchen are you? Visit to the showroom

Coffee break
Souvenir gadget



HOW TO REACH US (22 km from the city center)
Viale Rino Snaidero Cavaliere del Lavoro, 15 - 33030 Majano (Udine)

Arrivando da Udine Uscire da Udine, Piazza I° Maggio, seguendo le indicazioni SP49 in direzione Nord. Attraversare Feletto Umberto, Pagnacco, Colloredo di Montealbano e all’altezza di Aveacco girare a sinistra per Majano/Mels arrivando sulla SP58. Entrare in Majano prendendo Via Ciro di Pers, proseguire su Via Roma per arrivare alla SP46 Viale Rino Snaidero ed arrivo. Arrivando dall’autostrada A23 Uscire al casello autostradale di Udine Nord e prendere la direzione SP49 Pagnacco. Proseguire per Colloredo di Montealbano e all’altezza di Aveacco girare a sinistra per Majano/Mels arrivando sulla SP58. Entrare in Majano prendendo Via Ciro di Pers, proseguire su Via Roma per arrivare alla SP46 Viale Rino Snaidero ed arrivo.

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Trendy design

Industrial districts are an important and particular element of the Italian manufacturing structure. The district of Manzano covers 11 municipalities whose vocation and natural talent for the production of wine and chairs dates back to the Middle Ages.

From the historical one million chairs produced in the area before the Great War, the Fifties marked an important turning point: the great Italian style designers started collaborating with the companies, the area was industrialised and new records were achieved with the production of over 30% of the world production of chairs.

Tonon was established in 1926 and was one of the first companies in Manzano and driving force for the development of the entire area in the following years.

Today Tonon is one of the best known international brands in the world of chairs and tables, combining tradition and innovation and using different materials to create unique interior design items in terms of design and quality, all completely made in Italy. The secret lies in research and experimentation, in a craftsman’s heart and entrepreneurial mind, in communication and in the culture of marketing. Tonon in fact was one of the first to use these instruments to beat market competitors while the district slowed down under the shadow of the imposing 20 metre high wooden chair which still today is the symbol of the district.

A long list of famous international designers have created exclusive models which have achieved great success in the market and the appreciation of the chair sector.

The chairman Sandro Tonon, who follows from close by the creative process of his future chairs, will reveal some information on how to relate to an object which in terms of lines and proportions does not comply with formal rigour criteria but rather creates an identity of its own, provoking strong emotions.

VISIT:
The visit lasts 2 hours

Welcome

Company presentation
A close look at the designers

• How a chair is conceived
• Enhancing the creative process
• Colour and high tech materials

Visit to the showroom

• How to recognise the right chair for you
• The emotional factor

Coffee break
Souvenir gadget



HOW TO REACH US (16 km from the city center)
Via Diaz, 22 - 33044 Manzano (UD)

Arrivando da Udine Uscire da Udine, Piazza I° Maggio, seguendo le indicazioni SS56 per trieste. Percorrendo Piazza Patriarcato, Viale Ungheria e, alla rotonda di Piazzale D’Annunzio (2° uscita), prendendo il Cavalcavia Santi Ermacora e Fortunato si imbocca Viale Palmanova. Proseguire sulla SS56 attraversando Lovaria e Buttrio; entrare in Manzano girando a sinistra al 2° incrocio, Via Diaz ed al n. 22 (sulla destra) arrivo. Arrivando dall’autostrada A23 Uscire al casello autostradale di Udine Sud e prendere la prima uscita verso Gorizia/Manzano/Buttrio/ ZIU ZAU. Proseguire sulla SS56 attraversando Lovaria e Buttrio; entrare in Manzano girando a sinistra al 2° incrocio, Via Diaz ed al n. 22 (sulla destra) arrivo.

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“I have always lived in this green land, illuminated by candid snow and caressed by sparkling lagoons, surrounded by cliffs overhanging the sea, where the days pass gently, seduced and enchanted” (Anonymous)

These words have inspired the company’s philosophy: Gruppo Polo Le Ville Plus means deep respect for nature, excellence in the sector of eco-sustainable buildings, roots in a deeply loved territory. In addition, the company has a great passion for history, in particular the Middle Ages.

The company operates in the eco-sustainable building sector not only as regards new buildings but also applying know-how and technologies for the renovation or upgrading of existing buildings, such as villas, offices or sports facilities.

This has resulted in the creation of the latest project, namely a historical itinerary for the curious and interested tourist; a journey back in time that reveals the techniques once used to build houses. The itinerary starts in the beautiful hills of Fagagna and ends in the peaceful countryside of Tricesimo.

The itinerary begins at Casa Cocjel, a museum of peasant life with rooms exactly as they were in the past.

The next stop is the Brunelde Domus Magna, a splendid example of eco-sustainable renovation of a building which was a guard tower in the 18th century, fortified stronghold in the 16th century, hunting house in the 19th century and finally a country house.

The passage into the future is represented by the Casa Zero Energy (zero energy house), a building made of wood and carbon neutral, capable of self-producing all the clean energy it requires; it features a specially developed home automation system. It has been selected by Legambiente (environmental association) as eco-friendly innovation and was presented at the World Sustainable Building Conference held in Melbourne in 2008.

This itinerary highlights the experience and competences acquired thanks to the long collaboration with the University of Trento and the vision of a company with a mission based on sustainability and quality of life.

VISIT:
The visit lasts 2 hours

Welcome at Casa Cocjel

Company profile

Society and houses: reflections on the changes in the different eras
Visit to Brunelde Domus Magna
The Middle Ages in Friuli
Visit to the Casa Zero Energy
Modern living technology

Coffee break
Souvenir gadget

Calendar 2011 Exclusive individual company visits
with reservation Turismo Industriale - mobile 393 2271415

DATE		VISITING HOURS
June July September	friday 24 friday 15 friday 23	15:30/17:30 15:30/17:30 15:30/17:30

HOW TO REACH US (14 km from the city center)
Sede centrale: Via Udine 8/A - 33010 Cassacco (UD)
Inizio visita: Museo della Vita Contadina Casa Cocjel - Via Lisignana 40, Fagagna (UD)

Arrivando da Udine Uscire da Udine, Piazza I° Maggio, seguendo le indicazioni SS464 in direzione Spilimbergo/San Daniele percorrendo Viale della Vittoria, Piazzale Osoppo, Via San Daniele, Viale Cadore e Via Martignacco. Proseguire sulla SS464 oltrepassando Passons, Martignacco e a Casali Chiamot, girare a destra seguendo indicazioni Fagagna. Entrare in Fagagna percorrendo Via Fagagna, Via Torbere, girare a destra in Via Santa Maria e ancora girare a destra in Via Lisignana ed al n.40 arrivo. Arrivando dall’autostrada A23 Uscire al casello autostradale di udine Sud e proseguire sulla tangenziale in direzione Nord di Travisio. Imboccare l’uscita per la SS464 con indicazioni Martignacco/Spilimbergo/San Daniele. Oltrepassare Passons, Martignacco e a Casali Chiamot, girare a destra seguendo indicazioni Fagagna. Entrare in Fagagna percorrendo Via Fagagna, Via Torbere, girare a destra in Via Santa Maria e ancora girare a destra in Via Lisignana ed al n.40 arrivo.

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